The Agenda

Tips, Tricks, & The Best Insights to Help Your Organization Master Social Media

Social Media Overview:

Before diving into social media we’ll take a look at the size and scope of social media and how businesses are using social networks to drive results. We’ll discuss how social media fits into a successful marketing plan.

  • Implementation best practices
  • Commenting/response strategy and how to deal with both negative and positive comments, and crisis management via social media.
  • Content optimization tips that apply across social networks

Auditing Your Digital Marketing For Impact

  • Performing a social media marketing audit
  • Your content audit: Sort, tag, store and share your best content
  • Performing a team audit: Define the team and their tasks with an easy-to-read chart that will make delegating simple

Social Media Strategy:

Successful social media marketing starts with strategy. This section will cover the proven steps to building a social media strategy that gets results. We’ll focus on the first 4 steps below (the others will be covered throughout the training)

  • The how-to’s of creating a social media marketing strategy
  • A simple one-page plan that will get you started
  • Learn a simple equation to help you draft multiple strategies across all your digital channels
  • Learn ways to identify and achieve your top goals: Brand awareness, lead generation, sales, customer retention, upselling/cross-selling
  • Easily refine new and existing strategies
  • Social Networks - provide a framework to use to choose which social networks are your best investment.
  • Content Creation Calendar
  • Video and Photography - How To Briefing

Video and Photography Storytelling and Workshop

Website Audit – Optimizing Your Website so your social media marketing efforts convert.

Facebook Ads Live Workshop

Attendees must come prepared with an Ads Account set up and $100 toward Ad Spend ready.

Efficiency and Effectiveness:

Improve your results and ROI (return on investment) by improving your efficiency and effectiveness in social media marketing. This section will help participants take their success to the next level with actionable tools, strategies and tips to get more from their approach including:

  • Visual Social Marketing: Creating powerful visuals to support your strategy
  • Tools to Drive Success: Using tools to get more from your social media implementation (and how to choose the right tools)
  • Creating Workflows: Creating social media workflows using proven tools to stay focused on what counts
  • Time Management: Managing your time to maximize your results and improve your return on investment
  • Strategies for Success: Strategies that will help you stay focused and improve your results

Measuring Social Media:

  • Measuring social media is absolutely vital to driving results from social media.
  • Measurement and reporting tools (and when you need them)
  • Analyzing the results of your efforts
  • Adapting your strategy to improve results
  • Choosing KPIs to judge your success
  • Calculating ROI
  • Social Listening
  • Listen to the Data! Live by the analytics

LinkedIn Training

Getting Started Successfully:

As we close the session, we want to make sure that you have everything you need to successfully implement your social media strategy. This section will include

  • Recap
  • Prioritizing your next steps
  • Homework to implement for after the workshops ends

Networking will take place at Northside Marketplace at 4:00pm at the end of the First day on August 27th. Network with your peers, exchange business cards, and connect with other business owners in the Northeast, OH community.